So, I definitely have baby brain. I even subscribe to BabyCenter's weekly newsletter, so Bailey and I can freak out about their development each week.
When MomSelect contacted me about sharing information about a landmark formula case, I agreed. Normally, I would have passed on this opportunity, but with baby brain, I decided it was a great idea.
Obviously breast milk is best, but if you are not able to nurse or decide not to, choosing formula is a daunting task. When you think of formula, the brands that come to mind first are Enfamil and Similac. Enfamil actually put out false advertising, claiming that the store brands were inferior, even though this is not true!
For participaing in this campaign, I will be recieving the Consumer Reports Best Baby Products Book, which I will be promptly passing on to my sister-in-law!
In a landmark federal court case, a jury verdict confirmed that
Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store
brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other
retailers, do not provide the same nutritional benefits as Enfamil. The
jury found that Enfamil advertisements were false and misleading, especially
since store- brand formulas have the same nutrients at the same levels as
Enfamil. In the process, they have exposed the truth about infant formula:
store-brand infant formulas are nutritionally equivalent to, and confer the same
developmental benefits as, the more expensive national brands like Enfamil.
Buying a heavily marketed formula from a big pharmaceutical company does not get
you any closer to breast milk. So what does this mean to Moms? It
means they could have been saving up to $600 a year by using store brand
formulas, which cost half as much as Enfamil LIPIL and other national
brands. We want to be very clear that by sending you this information
MomSelect is not suggesting that formula feeding is the best available option
for infant nutrition; breast milk is best for babies. We just want moms to know
that they don't have to spend money unnecessarily
Official Press Release: